We build machines that generate trust.

I started GladeForm because I was tired of seeing brilliant practitioners buried under awful software. Not because bad websites are unavoidable — but because most practitioners don't know what good looks like, and the people building their sites don't understand their world.

Before GladeForm, I spent years building digital products across industries. I kept returning to a problem I couldn't ignore: the gap between how talented a practitioner was and how they represented themselves online. A yoga teacher with a 15-year practice and a devoted following, sending prospects to a broken Wix page. A clinical therapist who was genuinely transformative for her clients, buried under a generic template that looked like every other listing on the directory. The market was failing them, and they didn't have the tools or the context to fix it themselves.

The standard response from the web industry is to sell a template. Choose your theme, drag your blocks. But templates are designed for the average use case — and in wellness, the average use case is your competition. Using the same infrastructure as the practitioners your clients are comparing you to isn't a cost-effective solution. It's a strategic surrender.

GladeForm builds from a blank canvas, every time. Custom code, custom design, custom copy. We work primarily with wellness practitioners because depth beats breadth in a specialised market. We understand the psychology of booking a high-ticket health service. We understand what makes a prospective patient trust before they've ever met you. We understand that a website for a trauma therapist should feel fundamentally different from one for a performance coach — even if they're both in the wellness industry. See our services →

We take on four projects per quarter. Deliberately. Each one receives the full weight of the studio.

My job is to close that gap completely. Not partially. Not adequately. Completely. See the work →